Over the past few years, we’ve seen something special happen at WIN|WIN Group – our brands and solutions have been recognised time and again for driving real impact in loyalty, rewards, and recognition. And it’s not just us saying it – the Irish Loyalty Awards have handed us some of the biggest honours in the industry.
This isn’t about shiny trophies (though we do enjoy the odd glass of bubbles at the ceremony) – it’s about proving that loyalty, when done right, delivers measurable results for both brands and their customers.
Recognised Across Sectors
- EarlyTable picked up E-Commerce / Online Loyalty Programme of the Year for helping restaurants turn empty tables into full dining rooms, generating over €50,000 a week in new revenue for our partners.
- WowThanks was celebrated for its Employer Recognition Programme of the Year, showing that looking after your people with the right blend of recognition and rewards isn’t just good HR – it’s smart business.
- Dulux Trade Points took home Loyalty Programme Marketing Campaign of the Year, proving that when you give trade professionals reasons to stick around, they really do.
- SSE Airtricity earned top honours in Utilities Loyalty Programme of the Year, highlighting how even in highly competitive sectors, loyalty can be the difference between churn and long-term retention.
- Allianz Insurance launched Allianz Rewards in 2024 and picked up Loyalty Launch of Year 2025 . A market-leading reward platform with a tiered solution and 100’s of rewards at customers finger tips.
Each of these wins shows the versatility of our solutions – from employee engagement to trade loyalty to consumer retention – and the ability to deliver ROI in very different markets.
Case Studies That Prove the Point
Awards are great validation, but the numbers tell the story:
- A WowThanks digital gifting campaign with a leading Irish utility saw 10,000 customers receive a free cinema pass. Those who redeemed showed 11% higher renewal rates than those who didn’t.
- EarlyTable continues to prove that smart loyalty mechanics can solve real commercial challenges – turning “quiet Tuesday nights” into high-margin sales opportunities for restaurants.
- Our work with Dulux Trade Points has created one of Ireland’s most engaged trade loyalty communities, rewarding painters and decorators not just with points, but with a genuine sense of belonging.
More Than Just Loyalty
What sets WIN|WIN apart is that we don’t see loyalty as a “programme” – we see it as an ecosystem. That’s why we’ve built and scaled solutions across:
- Employee recognition & rewards – with WowThanks helping companies reduce churn, increase engagement, and stretch salaries.
- Customer gifting & retention – with WowThanks Digital Gifting enabling brands to send surprise & delight moments at scale.
- Hospitality discovery & perks – with EarlyTable creating a whole new channel for restaurants to connect with diners.
- Trade loyalty platforms – with partnerships like Dulux Trade Points, and Kärcher showing our expertise in B2B reward models.
In an age where customer expectations are higher than ever, loyalty can’t just be about points on a card. It has to be about recognition, relevance, and reward. That’s what we deliver every day at WIN|WIN Group.
And as the Irish Loyalty Awards continue to show – when you do loyalty right, everybody wins.