Type:On Pack Promotion.
Brief:To encourage loyalty to the Premier Dairies, Avonmore and CMP brand.
Rewards:A FREE Passport to Fun. 2 for 1 vouchers to a range of activity centres around Ireland, including theme parks, castles, caves, and lots more, saving the customer over €40
Mechanic:The customer collected 10 Tokens from milk cartons over a specific time period and sent them to us along with a stamped self addressed envelope and we then posted them back their vouchers.